Marketing has gotten incredibly sophisticated, with daily advancements and pivots. When once it was enough to cobble together a brochure, launch a website and call it a day, there is now so much more to sales-driven marketing. And what other kind of marketing is there, really? All of your marketing and business development efforts should contribute to your bottom line, their ROI tracked religiously in order to continually position your company in front of increasingly peripatetic targets. How do you effectively identify prospects to then deliver a compelling message?
Recently, I returned to Princeton University for a college reunion and realized just how many of my fellow alums now hold some sort of marketing or sales position. Many of these jobs require an MBA. How are small-to-mid-size firms expected to compete with larger companies when these roles are usually overhead labor and entirely unbillable?
WHAT THE WHAT was started to provide top-tier strategy to these firms. Our roles and tasks vary per client, but we often act as an out-of-house Marketing Director or CMO (Chief Marketing Officer) for advisory consulting, employee training, analytics tracking, system setup, management presentations at meetings, workshops, and retreats, and high-level execution. In some cases, we act as an outright surrogate marketing and sales team, available where and when you need.
Don’t understand the value of a CRM system? Do platforms like Trello, HubSpot, HighRise, Mailchimp, and Basecamp make you say…what the what? We are here to make sense of marketing and business development, acting on your behalf and in your best interest to optimize solutions and streamline processes to get your team and/or company up-and-running. Time to evaluate your business-as-usual? Let’s talk.